The Canton of Fribourg’s new climate plan includes 115 measures aimed at lowering greenhouse gas emissions and facilitating climate-change adaptation. The accompanying report is addressed to a heterogenous target audience. We completed the graphic design work for the plan’s publication drafted a short version of the plan in the form of a folding brochure and created numerous infographics. Our work ensures that the target groups will be able to grasp and reflect on the complex issues involved, regardless of prior knowledge.